So let’s look at why Apple and Facebook don’t use splash screens. Firstly, neither need to promote their brand identity in any way (Apple already sold you a phone and operating system, and Facebook is are already doing a good job in that area). Facebook also wants you into the app as soon as possible because you probably open their app multiple times a day. Apple also don’t want you waiting on a splash screen because it makes their OS look slow and cumbersome.

I hope I made it very clear above in the article, that if you don’t need a splash screen, don’t use one. But if there is a good reason to have one, here’s some tips on how you can do it well.